ReFolkUs Podcast Ep. 40: How to Secure Funding w/ Samantha Matusoff

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In this week's episode, we sit down with grant writer and funding strategist, Samantha Matusoff. 

Samantha shares her extensive knowledge of securing grants for artists and songwriters, detailing the various opportunities available at both the provincial and national levels. She also provides practical advice on the best approaches when applying for these grants to increase the chances of success and reveals her top recommendations for crafting a standout funding strategy.

Funding programs recommended in this episode:
Canada Council Explore and Create: Research and Creation
Canada Council Explore and Create: Concept to Realization
FACTOR Juried Sound Recording: Single/EP
FACTOR Juried Sound Recording: Album
Canadian Star Maker Fund - Orion Program
Ontario Arts Council - Music Creation Projects
Ontario Arts Council - Music Recording Projects

Find Samantha online:


About Samantha Matusoff 

Samantha Matusoff is a Canadian music industry professional who began her career in rural Quebec 20 years ago booking punk bands. Since then she's worn many hats from journalist Metro News Ottawa, Project Manager at CityFolk Festival, to Funding Manager at Coalition Music to running her own funding business, YouRockRed. Working with Juno and Grammy winners, Samantha has collaborated closely with artists such as Charlotte Cardin, Our Lady Peace, Lido Pimienta, and Aysanabee. As a funding expert who has raised more than $5M, she has spoken at Iceland Airwaves, Canadian Music Week, and mentored numerous emerging artists. Samantha is the CEO of Grantessa Creative & Consulting. She lives in Toronto with her husband and son. 


Tune in to the latest episodes of the ReFolkUs Podcast, featuring the latest releases from Folk Music Ontario members as well as some of our special guests, now broadcasting on CKCU FM 93.1

Presented by Folk Music Ontario
Hosted by Rosalyn Dennett
Produced by Kayla Nezon and Rosalyn Dennett
Mixed by Jordan Moore of The Pod Cabin
Theme music “Amsterdam” by King Cardiac
Artwork by Jaymie Karn