In today’s episode, we talk with Banjo-Player, Singer-Songwriter, and Music Educator, Chris Coole, about how he has successfully run marketing for his business with nothing but an email list for almost 3 decades, and why he finally decided to join social media in February of 2020.
Chris describes how he's built a thriving online community, without sacrificing the integrity of his brand and aesthetic, and the various tools he uses to drive sales for his varied income streams in the music industry.
Learn how to leverage these insights to create a successful marketing plan for your music business, that is balanced and meets you where you're at in your creative career.
About Chris Coole
Since falling in love with the sound of folk and early country music at the age of seventeen, you could loosely divide Chris Coole’s 30-year career as a full-time musician into three eras – ten years as a Toronto street and subway busker; ten years playing bluegrass residencies around Toronto’s bar scene; and ten years touring internationally; both solo and with the likes of The Lonesome Ace Stringband, The David Francey Band, and The Foggy Hogtown Boys.
Throughout this musical journey, Chris has perhaps become best known as being one of the leading purveyors of the modern clawhammer-style banjo. He has developed a highly personal style that has often been described as instantly recognizable.
This unique voice on the instrument has not gone unnoticed by his fellow musicians and has led to playing as a collaborator (Ivan Rosenberg, Erynn Marshall, Arnie Naiman), sideman (Jim Cuddy, Natalie McMaster, Justin Rutledge, John Reischman, Sylvia Tyson), or producer (The Slocan Ramblers, David Francey) on over 200 recordings.